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Post by Grayfox on Apr 21, 2004 20:51:47 GMT -5
[glow=aqua,2,300] Dr. K - all three of those toy properties now have DVDs and television specials that have been played on prime spots on Nickelodeon and Cartoon Network.
~SS~[/glow] Not only that, but they are VERY well established too. Who never heard of Barbie and Hot Wheels? Bionicle a bit less I must admit.
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Post by DoctorKent on Apr 22, 2004 9:15:27 GMT -5
Hot Wheels and Barbie, okay. When Bionicle was a Happy Meal toy, it was a minor property. Hasbro - they usually have between 2 and 4 different Happy Meal promos a year. Is it time for Xevoz? Can it excite McDonalds? Hasbro does some of their biggest lines, but they also take chances. I looked up some of their past promotions.... Naknaks! Action Man Robo Chi Not exactly the cream of the crop. hehe. www.myfastfoodtoys.com/modules.php?op=modload&name=News&file=article&sid=48&mode=threadThe press release for NakNaks....heee-heee. INFO: www.thetoyzone.com/happy.asp(sadly, looks like no updates since 2002) DoctorKent
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Post by Squishee Slinger on Apr 22, 2004 10:56:46 GMT -5
[glow=aqua,2,300]Bionicle has always had the name of LEGO to power them. Hasbro just doesn't resonate with the same authority to most people.
Yes, some of those other minor toylines have had promotions but all were much simpler toys that could have somewhat close to the same product in the meal that was on the store shelfs. I'm not against a Xevoz promotion in Happy Meals mind you, It was my idea. I just would want it to come at the right time and in the right form to maximize it's potential. Now that Target has signed on to the line and more product is coming out it's starting to slowly get where we want it too. Maybe we could see a promotion in 2005?
~SS~[/glow]
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